Product Visuals

Product Videography Singapore: How Much Does it Cost?

(And What Are You Really Paying For?)

When people think of product videos, they often imagine cinematic ads or influencer clips. But commercial product videography in Singapore has become more essential and more accessible for businesses of all sizes.

If you’ve been wondering why prices vary so much or what goes into a 20-second product video, this guide will help you understand what you’re really paying for.

Let’s break it down.

1. A Product Video Is More Than Just Pressing Record

You’re not just paying for someone to shoot your product. You’re paying for the idea, the direction, the setup, the motion, the lighting, and the editing that come together to create something memorable.

A great product video in Singapore doesn’t just show what your product looks like — it shows how it feels, works, or fits into someone’s life.

And that kind of clarity takes intention.

2. The Price Depends on What You Want It to Do

Not all product videos are created equal. Different types come with different levels of complexity:

Social media clips (10–30 seconds)
Demonstration or “how-to” videos
Mood-based brand visuals
Animated or stop-motion
Text overlays, natural sound, or music sync

The more elements involved, the more time, planning, and editing is needed which shapes the product video pricing in Singapore.

3. What Actually Affects the Cost?

Here’s what typically shapes the investment in commercial videography Singapore:

Creative direction and concept
Lighting and product styling
Camera work, motion control, and angle planning
Editing and transitions
Music, sound design, or voiceover
Multi-format delivery (for Reels, TikTok, YouTube, Shopee, etc.)

Even a short 20-second ecommerce product video can require careful production if it’s going to stop a scroll or create desire.

4. It’s Not About Length — It’s About Clarity

Some people think: “It’s just 20 seconds, why is it expensive?”
But short doesn’t mean simple.

In fact, short videos take more precision.
Every frame has to count. Every second must hold attention.

It’s not about cinematic slow-motion or big productions.
It’s about clean product videography that gets straight to the point while feeling smooth, confident, and clear.

5. Sound, Music & On-Screen Text

The audio side of product video matters more than most realise.

Depending on the platform or goal, you might want:

Background music to match the mood
Product sound (like pouring, tapping, or unboxing)
Short text to highlight product features
Timing that syncs with the visuals

Even if the video is silent by default (like on social feeds), sound is part of how the video is crafted. It helps bring rhythm, polish, and professional feel and may require licensing or extra editing.

6. Local Production Costs in Singapore

In Singapore, the cost of product videography depends on:

How styled or custom the setup is

Whether props or studio space are needed
How much editing or sound work is involved
The type of product and level of care required
Number of deliverables and formatting (e.g., horizontal + vertical)

Lower-budget options may offer simple clips, but they often lack the direction, motion control, and editing finesse that make a video feel truly premium.

7. The Real Value of a Good Video

One well-shot product video can go a long way:

Use it on your website product page
Run it in Instagram or YouTube ads
Post it as a Reel or TikTok
Send it via email or WhatsApp blasts
Repurpose it during launches or seasonal promos

Done right, it becomes a reusable asset, not just a one-time piece of content.
And it supports your brand’s credibility every time someone sees it.

Final Reflection

Product videography Singapore isn’t just about capturing movement — it’s about creating clarity.
Even a short video can show your product’s best angle, texture, or function and help the customer feel more confident.

The best product videos don’t feel loud. They feel right.

Whether you’re launching a new product or simply want your brand to feel more real and professional online, it’s worth investing in visuals that reflect your brand’s true value.

Limited-Time Promo: 20-Second Product Video Set (Styled + Edited)

If you’ve been thinking about product video but haven’t taken the leap — now’s the time!

We’re offering a special promo on our signature 20s commercial product video shot, styled, and edited for small businesses that want to elevate their visuals.